64 Instagram Marketing Strategies
PROFILE
1 – Use company name for SEO;
2 – Include URL in Bio;
3 – Concisely describe business;
4 – Use keywords in Bio;
5 – Show personality;
6 – Use a headshot for photo;
7 – Avoid using logo;
8 – Keep Bio updated.
PHOTO
9 – Take & edit photos using app;
10 – App crops imported photos;
11 – All images 612×612;
12 – Use appealing filters;
13 – Put a face to your company;
14 – Share WIP & product images;
15 – Share motivational images;
16 – Feature happy customers.
HASHTAGS
17 – Create & use a brand #hashtag;
18 – Identify & use trending #hashtags;
19 – Define & use #hashtags for events;
20 – You can tag only your own posts;
21 – No more than 30 hashtags per post;
22 – #Hashtags must be alphanumeric;
23 – Be specific & relevant;
24 – Help others find your content.
MENTIONS
25 – @Username mentions (tags) others;
26 – @Mentions link to user profiles;
27 – Users are notified of @mentions;
28 – Easy way to engage with audience;
29 – Great way to show appreciation;
30 – @Mention your staff who use Instagram;
31 – @Mention your customers;
32 – Use @mentions in captions & comments.
INTEGRATE
33 – Add follow button to other profiles;
34 – Feed to Blog, Facebook & Twitter;
35 – Add IG name to marketing material;
36 – Engage on the go w/ IG app;
37 – Use IG to link to other content;
38 – Connect account to other networks;
39 – Repurpose IG images;
40 – Include buttons in email marketing.
VIDEO
41 – Live or recorded video;
42 – Time limit is 3-60 seconds;
43 – Use app to record video;
44 – Direct for private live video;
45 – Live videos vanish in 24h;
46 – Live video = IG Stories;
47 – Offer behind-the-scenes look;
48 – Ask followers to take action.
MANAGE
49 – Like & comment from desktop;
50 – Use app for full functionality;
51 – Explore to perform searches;
52 – Camera to add new content;
53 – Activity to see engagement;
54 – Profile to manage settings;
55 – Hootsuite to follow hashtags;
56 – Statigram to analyze campaign.
STORIES
57 – 10-second images & video;
58 – Stories disappear after 24h;
59 – Can comment on, but not Like stories;
60 – Stories appear at top of newsfeed;
61 – Stories are more like conversations;
62 – Use for announcements, teasers;
63 – Short-term sales & giveways;
64 – Tutorials, before & afters.