Social Media Marketing is the process of building awareness about your products or services through social media platforms. Your goal is to drive traffic to your website, increase the visibility of your products and gain more customers. It’s the fastest way to spread the word about your new product or service and millions of people […]
One of the most important social media tricks I’ve learnt over time is to maintain a schedule. Not only will it bring consistency to your work, but will also save you valuable time. But sharing stories according to a schedule itself won’t give you much of an edge, unless you know when exactly to share […]
Social Media Marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most […]
Create an Effective Social Media Strategy in 6 Simple Steps The best social media strategy is the perfect marriage of content, business goals, and audience. It’s easy to be intimidated by the vast number of options when crafting your social media strategy, so we’ve put together 6 simple steps to help you build your digital […]
How far along is Google from using social media signals as ranking factors? Can Google use engagement and follower metrics from Facebook, Instagram, Twitter and other Social Media Networks to evaluate the authority of an individual? To me, the answers to those questions were the buried headlines in a Google Webmaster Help video (embedded below) […]
These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program […]
