When posting on Instagram, you have to provide consistent content that is both Instagram-friendly and provides traffic-generating words and phrases. While posting pictures regularly will gain you notice, posting videos will increase comments and involvement. To optimize Instagram videos, you need to make an all-out effort to engage your audience through all the channels […]
BERT is an acronym for Bidirectional Encoder Representations from Transformers. It is an algorithm that is utilized by Google, to improve its current AI capabilities for deciphering the words people speak. It focuses on the context of words used. Context, in this case, refers to surrounding target words. BERT UPDATE & SEO The BERT SEO update will […]
Traffic by Channel You can measure your traffic by channel by using tools like BuzzSumo and others. This way, you can know where your traffic is coming from. Increased engagement means that your topic resonates with your targeted audience. Low engagement means your topic needs improvements. Direct Response Metrics Measure how your customers and followers […]
Steadily carving its path to becoming a whopping $8-billion industry this year, influencer marketing is here to stay. So much so that skeptics who initially denied the growth of influencer marketing are now agreeing to the massive jump and success of this market. It is, in fact, predicted to jump up to $10 billion by […]
We’re now going to talk results, accompanied by important numbers and figures. Influencer marketing was such a big hit last year among all startups and small companies that around 90% of marketing agencies gave thumbs up to this brilliant marketing strategy. If you’re just getting into a business and planning to promote it on Instagram, […]
Now that we have seen who influencers are, how they can make a positive impact on your brand, and how the term “influencer marketing” came into being, let’s take a step-by-step look at the marketing process involving them. What Is Influencer Marketing? To put it simply, influencer marketing involves associating your brand with suitable social […]
Recently, the term “influencer marketing” has gone viral. Considered to be one of the primary marketing strategies in today’s social media scenarios, influencers are being hired on a massive scale to promote brands and drive sales. To begin with, the impact of influencers and influencer marketing wasn’t so obvious. As more people joined social media […]
If you are advertising your business on digital platforms, but you are still skeptical of Instagram’s ability to provide ROI on your advertising budget, this post will change your mind. Sure, Instagram may not have as many followers as Facebook, but it is growing at a super-impressive rate, making it a seriously viable platform for […]
Instagram, being a social media platform with over a billion users, carries immense potential for e-commerce business. As we clearly know by now, it’s not just about the size of subscribers. At least 500 million Instagram users log into the platform on a daily basis, and around 640 million users (around 70% of the total […]
6 Ways to Build Your Brand with Instagram Stories. We all have to agree to the fact that there’s something about stories that drives curiosity and excitement. It’s amazing to see how brands and users try to squeeze in every drop of creativity within their content to stand out. Stories are a great tool […]
