No one has ignored the strong expansion of social media sites like Facebook, LinkedIn, or Twitter, but how can these channels be used for marketing? Like blog articles, they can help promote your brand name, increase your thought leadership level, and drive traffic to your blog or website. Most of them offer more or less […]
No subject on Internet marketing can ignore search engines like Google, Yahoo, or Bing. What are they? How do they work? Search engines crawl the Internet, analyze websites, and index their content. Whenever someone searches for a keyword or phrase, the search engine looks in the index database to find the web pages it thinks […]
Email marketing All About Email Marketing, Part 5 of Mastering Digital Marketing Thanks to other marketing efforts, you managed to attract new visitors to your website and convert them into leads. Now what? How can you make leads keep and increase their interest level until the timing is right for a purchase decision that may […]
PART 1PART 2PART 3PART 4 Content creation and digital assets To convert anonymous visitors into leads you can start to nurture and follow-up with, you will have to get their contact information. The previous post outlined how to turn anonymous visitors into identified leads by offering digital assets in return for a visitor’s contact details. […]
PART 1PART 2PART 3 Attracting visitors to your website Up until a few years ago, attracting new visitors organically was done by having search engines like Google index your web pages and hoping they send traffic to your website. To improve the results, search engine optimization (SEO) techniques were often used. This has not changed, […]
PART 1 PART 2 The marketing funnel The marketing funnel is the set of phases a potential customer passes through in the process of going from being a stranger to your company to becoming persuaded and making a purchase decision. It is the marketer’s view of how potential customers pass through the buying process. […]
PART 1 Internet marketing is developing at a breathtaking speed, and keeping up with all the developments is almost impossible. Unless you work with it as a full-time career, you are unlikely to have a complete picture of where the field stands today. Even then, you may not be aware of what an integrated marketing […]
Make money on YouTube and other social media platforms! YouTube and Google are the top two search engines in the world; and YouTube viewership is over 2 billion people per month (YouTube Stats). YouTube uses video titles, descriptions and tags to index videos. YouTube videos are becoming more and more popular as they reach audiences […]
If you are starting your business or even if you have been in business for a while and you are now looking to expand your traffic in order to increase your Return on Investment (ROI). With the growth in technology, you can now be able to market you business to millions and all at no […]
How to Be Successful on TikTok? TikTok is a video creation associated sharing app that extended in 2017 to a surprisingly quick reception, particularly among younger net users. With quite a billion downloads of the Android app already completed (check TikTok analytics), the TikTok scheme is immense, diverse, and for several users, a route to […]
